Masters Degree Marketing (Strategic) Flashcards on Relationship Marketing and Customer Relationship Marketing, created by Madeline Briscoe on 12/31/2015.
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Created by Madeline Briscoe
almost 10 years ago
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Close
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Created by Madeline Briscoe
almost 10 years ago
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what are the information sources for a marketing database?
what information is stored in a marketing database?
why are marketing databases useful?
what is relationship marketing?
what is relationship marketing about?
how has marketing changed?
what does RM mean in the eyes of the customer
what is the savvy customer?
what is a part time marketer?
what are the qualities of a good part time marketer?
hint: CIG
why do customers want loyalty cards?
why are customers concerned about loyalty cards?
what makes a good loyalty card scheme and what are their benefits?
is it ok to treat some customers better than others? If so, when?
