Business - Unit 3

What is marketing?

How can a business anticipate customer needs?

Why do businesses need to understand customer needs?

How can a business satisfy customer needs?

What is 'market research'?

What is qualitative data?

What is quantitative research?

What is primary research?

What is secondary research?

What is product trial?

What is repeat purchase?

What is price matching?

What is product development?

What is market-driven?

What is product-driven?

Advantages of having a good brand image to customers?

What is product differentiation?

How can product differentiation be achieved?

What would happen if a business didn't do product differentiation?