We think of qualitative research in 3 ways...

Why do we need qualitative research?

What methods are usually used to acquire qualitative data?

What are important characteristics of qualitative work?

What are possible research methods to gather qualitative data?

What data does qualitative research produce?

Why is coding of qualitative data important?

What are case studies?

What are the steps of case studies by Eisenhardt?

Field-based work, such as case studies, usually scores highly on __ and poorly on __

What sampling technique would be appropriate for case studies?

Important characteristics of case studies:

Why are used multiple methods for case studies?

Critique on qualitative research (e.g. interviews)