Above the Line

Below the Line

4 P's

Augmented Product

Competitive Pricing

Core Product

Cost Plus Pricing

Customer relationship management (CRM)

Direct channels of distribution

Distribution channels

E-Business

Ecommerce

Efficiency

Elasticity of demand

Extension strategy

Guerrilla advertising

Indirect channels of distribution

Loss leader

Marketing mix

Mark-up pricing

Penetration pricing

Premium pricing

Price taking

Pricing strategies

Product life cycle

Product Portfolio

Productivity

Promotional channels

Skimming

Unique Selling Point