Close
Supplier
Customer:
Consumer
Customer Needs
Market Research
Primary (or field) research
Survey
Respondents
Questionnaire
Focus group
Secondary (or desk) research
Qualitative data
Quantitative data
Market segment
Price sensitive
Market Map (Perceptual Map or Positioning Map)
Gap in the market
Product range
Brand
Brand Image
Added Value
Unique selling point or USP
Franchise
Franchisee
Franchisor
Entrepreneur
Enterprises
Enterprise
Risk
Goods
Services
Thinking creatively (or creative thinking)
Competitive Advantage
Deliberate Creativity
Lateral Thinking
Blue Skies Thinking
Invention
Innovation
Patent
Copyright
Trademarks
Calculated Risk
Downsides
Upsides
Driven
Mindmap
Financial Objectives
SMART
Determination
Initiative
Taking Risks
Making Decisions
Planning
Persuasion
Showing Leadership
Revenues
Sales Revenue Turnover
Sales Turnover
Total Revenue
Sales volume
Fixed costs
Total Costs
Total Costs
Variable Costs
Profit
Loss
Profit/ Loss
Cash
Cash Flow
Inflow
Outflow
Net Cash Flow
Insolvency
Cash Flow Forecast
Opening Balance
Closing Balance
Cumulative Cash Flow
Trade Credit
Stocks
Business Plan
Long term finance
Short term finance
Personal Savings
Share Capital
Shareholders
Venture Capitalist
Loan
Security (or collateral)
Mortgage
Dividend
Retained Profit
Leasing
Overdraft facility
Factoring
Marketing Mix
Price
Product
Promotion
Place
Sole trader (or sole proprietor)
Unlimited liability
Limited liability
Companies
Records
HM Revenues and Customs (HMRC)
VAT (Value Added Tax)
Income tax
National Insurance Contributions (NICs)
Corporation Tax
Customer Service
Customer satisfaction
Repeat purchases (or repeat business)
Job Applicant
Job Description
Person Specification
Application form
Curriculum Vitae
Motivation
Commodities
Commodity markets
Demand
Supply
Shortage
Surplus
Goods market
Interest Rate
Bank of England
Variable interest rates
Fixed interest rates
