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53. Unpredictability keeps people searching.

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Flashcards on 53. Unpredictability keeps people searching., created by Caroline Crownover on 11/10/2017.

Flashcards by Caroline Crownover, updated more than 1 year ago

	Created by Caroline Crownover almost 8 years ago

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Pavlovian Reflex	Dopamine is also stimulated on unpredictability. Electronic devices for example: you don't know when you will receive a text or email. When you do, the unpredictability stimulates the dopamine in your system. Pairing cues such as sounds with the arrival of information motivates people to seek more.

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