Unconscious factors for decisions

Question	Answer
Fear of Loss	We're afraid that if we don't get it now, we'll miss out, such as a current sale Image: Giphy (image/gif)
Pay Off Social Debts	For example, your family has amazing dinners, if you buy the house with a great kitchen you can invite them over to pay it back
Other people's purchases	Love it or hate it, Yelp exists While we might research reviews consciously, they leave a mark on our unconscious
Persona	Are you the person with the latest tech? Would this outfit be "on brand" for the Gram? Our minds gravitate to things that fit how people view us.
Personal drives, motivations, or fears	Your brain knows you

Resource summary

	Created by Brooke Foote almost 7 years ago