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Created by Edward Perez
almost 7 years ago
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| Question | Answer |
| When you smell something, sensory data goes here, which is also where emotional information is processed. | Scriver, Mary Strachan. “Prairiemary.” WHY BLOOD QUANTUM IS NOT ABOUT BLOOD, 1 Jan. 1970, prairiemary.blogspot.com/2014/11/joseph-ledoux-and-amygdala.html. |
| People react emotionally to smells because | The amygdala controls the way we react |
| Creating unique scents for particular brands invoking particular feelings and emotions. | Scent Branding |
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