| Question | Answer |
| Social Influence | Persons attitudes, beliefs or behaviors are modified by presence or actions of others |
| Conformity | Result of social influence - People adopt behaviors, attitudes and values of the majority |
| Normative conformity | Yielding to group pressure to fit in |
| Informational Conformity | Person lacks knowledge, looks to group for guidance |
| Compliance | Conforming publicly, maintaining own views privately |
| Internalization | Publicly conforming, also agrees with group privately |
| Confederate | Actor who participates in psychological experiments, pretending to be the subject |
| Situational Factors | External influences on behavior |
| Personality Factors | Characteristic influences on behavior |
| Collectivist Cultures | Group goals and needs emphasized over needs of an individual - Putting the group first |
| Individualist Cultures | Needs of an individual stressed over needs of the group as a whole - Independence, putting individual first |
| Social Roles | Socially defined behavior pattern that is expected of a person in a given setting or group |
| Deindividuation | Getting rid of ones sense of individuality and responsibility |
| Identification | Adopting views/ behaviors of group publicly and privately, as you value the membership of the group (temporarily) |
| Main Factors Affecting Conformity | - Group Size - Gender - Culture (Individuals in collectivist cultures more likely to conform that individuals in individualist cultures) |
| Zimbardo Carried Out... | The Stanford Prison Study |
| Asch Researched Conformity Using... | Lines study |
| Sherif Carried Out Research using... | Light experiment |
| Milgram Wanted To Find Out About... | Obediance |
| Criticism Of Milgram's Study | Deception |
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