2254723
Description
Flashcards by Joseph Outred, updated more than 1 year ago
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Created by Joseph Outred
over 10 years ago
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| Question | Answer |
| Representation | How people, places or events are portrayed in texts |
| Logo | A graphic that becomes a recognizable symbol for a trademark or brand |
| Buzzword | Words such as "new", "free" exclusive" that engage the audience and draw attention to the advert |
| Direct Mode of Address | Subject (person) looks directly at the camera, connotes their confidence |
| Typography | The type of font used |
| Colour scheme or Colour palette | The choice of colours used in the advert that influences the way they read the advert |
| Copy | The text in the advert |
| Ideology | Messages, beliefs and values |
| Iconography | Visual symbols or images that represent a person or an idea |
| Target Audience | The intended audience - who is the advert for? Age, gender, demographic, social category, personality type, beliefs, values |
| Intertextuality | When an advert refers to another media text - offers the audience satisfaction if they recognize the reference |
| Preferred Meaning | The meaning the advert producers want the audience to understand and accept |
| Juxtaposition | Used to emphasise contrast and difference - different characters or different ideas |
| Conventions | Something that is typical of the text - often associated with genres - cowboy hats? |
| Denotation | What you see in a text |
| Connotation | The suggested or implied meaning |
| Mise-en-scene | Stuff in the background - the placement of props, characters, lighting |
| Enigma Code | A mystery that needs to be solved - used to interest the audience |
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