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| Question | Answer |
| Define Market Segmentation? | The process of dividing the potential customers into groups based on who has similar characteristics. It allows business to adapt products to meet needs of customers. |
| Define Age? | Grouping customers based on age, for example teenagers, children, pensioners. |
| Define Gender? | Grouping customers based on whether they are male/female. |
| Define Socio-economic? | Grouping customers based on income levels/ occupation (which can reflect income level) |
| Define Geographic Location? | Grouping customers based on where they live/work, for example (different countries/cities/districts/countryside/seaside, etc) |
| Define Lifestyle? | Grouping customers based on the way they live their life: Purchasing habits, for example (online shopping, use of credit card/ debit cards) Hobbies/interests (e.g. sports, gardening) |
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