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84 - People Want What is Familiar When They're Sad or Scared

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Flashcards on 84 - People Want What is Familiar When They're Sad or Scared, created by Jessica Rape on 25/10/2020.

Flashcards by Jessica Rape, updated more than 1 year ago

	Created by Jessica Rape about 5 years ago

Resource summary

Question	Answer
People are more likely to choose _________ when they are sad and scared.	Something familiar to them
People are more likely to go with ________ when they are happy and less sensitive to what is familiar	A new/different brand
The desire for familiarity is related to ______	The fear of loss
It is incredibly _____ to change someone's mood	Easy

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