401 Unit 1

Question	Answer
goal	objective; purpose
(growing) market	people who buy products; customers
message	communication; idea; information
successful	having a positive result; very effective
convince	get SB to share your belief or opinion or choice
to fail	to be unable
global	worldwide; international
competition (for a market)	other companies trying to sell the same product / services
commercial (adj.)	business (adj.)
exotic	very uncommon and novel
to catch (SB's) eye	to get (SB's) attention
to pay attention	to listen and observe with attention
to hold (SB's) attention	to keep (SB) interested
catchy (adj.)	something you hear and remember well (like a song or a slogan)
to impress (SB)	to make people think well about (STH/SB); to be memorable in a positive way

Resource summary

	Created by Tracey Tewksbury almost 12 years ago