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Description
Flashcards by Mark Kearney, updated more than 1 year ago
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Created by Mark Kearney
over 9 years ago
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| Question | Answer |
| MACRO ENVIRONMENT ANALYSIS | PESTLE |
| PESTLE | Political Physical Economic Social Technology Legal Environment Ethical |
| Political Factors | Government interference Political stability Media freedom Other party influences |
| Economic Factors | Standard of living Inflation rate Interest rate Exchange rate Unemployment rate Tax |
| Ethical factors | Fair trade CSR Employee treatment Use of ethical suppliers |
| Social factors | Avg age Single parents Disease Literacy rate Crime Distribution of wealth Culture Trends |
| Technology factors | Social media Automation Internet banking Online shopping EPOSSE Product innovation |
| Legal | Labour legislation Consumer Protection Act Environment Piracy Tax Health and Safety |
| Physical | Access for employees/customers Infrastructure |
| Environment | Consumer awareness Laws |
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