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74. Anecdotes Persuade More than Data

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Flashcards on 74. Anecdotes Persuade More than Data, created by Natalie Carter on 09/03/2017.

Flashcards by Natalie Carter, updated more than 1 year ago

	Created by Natalie Carter over 8 years ago

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Question	Answer
Anecdotes are more powerful than _____.	Data
Why are anecdotes so powerful ?	Anecdotes are more powerful than data because anecdotes are in story form.
Anecdotes invoke __________	Anecdotes invoke empathy, which triggers an emotional reaction.
Information is processed more deeply and remembered longer if it has______________	Emotional hook.
Anecdotes are also used to?	Anecdotes are used in addition to, or in place of, factual data.

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