972026
Description
Flashcards by Noah Swanson, updated more than 1 year ago
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Created by Noah Swanson
over 11 years ago
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| Question | Answer |
| Market | A set of arrangements that allow buyers and sellers to communicate and trade in goods and services |
| Market Share | The proportion of sales in a total market a product or business enjoys |
| Marketing Mix | The key elements in a firms Marketing Strategy, known as the 4Ps |
| Market Orentation | Where a business focuses on the needs of customers when developing a product |
| Marketing Stratergy | A set of plans to achieve marketing objectives |
| Product Orientation | Where a business focuses on the design and manufacture of the product itself rather than the needs of customers |
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