Principles of Marketing Chapter 7: Customer-Driven Marketing Strategy

Description

Creating Value for Target Customers
Caryn McCarthy
Flowchart by Caryn McCarthy, updated more than 1 year ago
Caryn McCarthy
Created by Caryn McCarthy almost 7 years ago
25
0

Resource summary

Flowchart nodes

  •  Market Segmentation
  •  Customer-Driven Marketing Strategy
  • Market  Targeting
  • Differentiation
  •   Positioning  
Show full summary Hide full summary

Similar