45. People pay attention to only salient cues

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• PEOPLE PAY ATTENTION ONLY TO SALIENT CUES

• Decide what the salient cues are for your audience.

• Design so that the salient cues are obvious.

• Realize that people will probably only pay attention to salient cues.

• The salience (also called saliency) of an item – be it an object, a person, a pixel, etc. – is the state or quality by which it stands out from its neighbors