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INNOVATION SYSTEM

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Mind Map on INNOVATION SYSTEM, created by Marcela Martinez on 06/10/2016.
Marcela Martinez
Mind Map by Marcela Martinez , updated more than 1 year ago
Marcela Martinez
Created by Marcela Martinez almost 9 years ago
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Resource summary

INNOVATION SYSTEM
  1. INNOVATION MATRIX (NEW VERSION)
    1. Depends on
      1. Novelty of companys offering novelty ofits customer markt
        1. levels of innovation ambition
          1. CORE
            1. Lower level optimizing existing products for existing customers
            2. ADJACENT
              1. Medium level expanding from existing business
              2. TRANSFORMATIONAL
                1. Higher level
                  1. inventing thing for markets that dont yet exist
        2. H.lgor ansoff matrix cold versions
          1. Tactics according to
            1. launching a new product, entering a new market or both
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