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Marketing Strategies

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Business Studies (Marketing) Mind Map on Marketing Strategies, created by shaycrystal4 on 10/11/2013.
shaycrystal4
Mind Map by shaycrystal4, updated more than 1 year ago
shaycrystal4
Created by shaycrystal4 almost 12 years ago
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Resource summary

Marketing Strategies
  1. Market segmentation, product/service differentiation and positioning
    1. Products -goods and/or services
      1. Branding
        1. Packaging
        2. Price including pricing methods -cost, market, competition-based
          1. Pricing strategies-skimming, penetration, loss leaders, price points
            1. Price and quality interaction
            2. Promotion
              1. Elements of the promotion mix -advertising, personal selling and relationship
                1. The communication process -opinion leaders, word of mouth
                2. Place/distribution
                  1. Distribution channels
                    1. Channel choice -intensive, selective, exclusive
                      1. Physical distribution issues -transport, warehousing, inventory
                      2. People, processes and physical evidence
                        1. e-marketing
                          1. Global marketing
                            1. Global branding
                              1. Standardisation
                                1. Customisation
                                  1. Global pricing
                                    1. Competitive positioning
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