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Point 18: People read faster with a longer line length, but they prefer a short line length.

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Mind Map on Point 18: People read faster with a longer line length, but they prefer a short line length., created by Georgina Burton on 20/01/2020.
Georgina Burton
Mind Map by Georgina Burton, updated more than 1 year ago
Georgina Burton
Created by Georgina Burton over 5 years ago
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Point 18: People read faster with a longer line length, but they prefer a short line length.
  1. 100 characters per line is the optimal length for on-screen reading speed.
    1. We actually prefer shorter line lengths between 45-72 characters per line.
    2. We read one single wide column faster than multiple column pages.
      1. But we prefer multiple column layouts
      2. People READ longer line lengths and single column text FASTER.
        1. People LIKE shorter line lengths and multiple columns, but read SLOWER.
          1. A study was conducted through CXL Institute to compare form completion times for a single-column form versus a multi-column form. The results shared that the single-column form was completed faster at an average 15.4 seconds than the multi-column form. https://cxl.com/research-study/form-field-usability/

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