95 - Mood Influences the Decision Making Process

There are two main types of decision making
1. Intuitive
  1. Making decisions off of instinct of current mood
    1. People value a product at a higher value if they're making a first impression decision while in a happy mood.
2. Deliberate
  1. Making decisions off of logic and experience
    1. People in a sad mood will rate a product as being more valuable if they are asked to make the decision in a more deliberate way.
You can influence someone's mood in a lot of different ways.
1. Videos
2. Images
3. Text, Sound
4. If you influence people’s mood, you can suggest them to think about their decision-making process. This can result in a higher estimation of the value of a product or service.

Resource summary

	Created by Grace Trimble over 5 years ago