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90 - People Make Most Decisions Unconsciously

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Mind Map on 90 - People Make Most Decisions Unconsciously, created by Leandra Smith on 26/10/2020.
Leandra Smith
Mind Map by Leandra Smith, updated more than 1 year ago
Leandra Smith
Created by Leandra Smith about 5 years ago
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90 - People Make Most Decisions Unconsciously
  1. What other people are deciding to buy (i.e good reviews)
    1. What is consistent with your persona (ex. always wants the newest tech, brand loyalty)
      1. Obligations or debts (ex. Your friend has had you over for drinks several times now, you want to return the favor and offer them something as good or better.)
        1. Fear of loss (ex. An item is on sale and you worry the price will go up if you don't get it now)
          1. Personal drives, motivations, and fears
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