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Comm 101 mind map 3

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Mind Map on Comm 101 mind map 3, created by aramgregory on 29/11/2013.
aramgregory
Mind Map by aramgregory, updated more than 1 year ago
aramgregory
Created by aramgregory almost 12 years ago
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Resource summary

Comm 101 mind map 3
  1. Marketing
    1. strategy
      1. research
        1. feedback loops
          1. Consumer Behavior
            1. changes in buying habits
              1. Changes in trends
            2. Direct Approach
            3. Brand positioning
              1. Frame of Reference
                1. Points of Parity
                  1. Points of difference
                2. Selling a Business(Jaguar)
                    2. operations
                      1. Logistics
                        1. Days of inventory
                          1. Inventory Turnover
                          2. Inputs to Outputs
                            1. Supply Chain
                              1. variability
                                1. Forecasting
                            2. increases performance
                            3. CSR/Sustainability
                              1. Corporate Social Responsibility
                                1. Shared Value
                                  1. Lulu Lemon (volunteer work)
                                  2. BP clean up
                                  3. Triple Bottom Line
                                    1. Social/
                                      1. Economic
                                        1. Environmental
                                        2. environmentally conscious (Medtronic)
                                        3. Case Study
                                          1. Business Toolkit
                                            1. SWOT
                                              2. Fishbone/Ishikawa
                                                1. identifies issues
                                                2. CPEST
                                                  1. Porter's Five Forces
                                                    1. Businss Model Canvass
                                                      1. Important Urgency Matrix
                                                    2. IT/Information systems
                                                      1. Management information system
                                                        1. Business Technology Management
                                                        2. Finance
                                                          1. Investors
                                                            1. Financial Accounting
                                                              1. Balance Sheet
                                                                1. Income statement
                                                                  1. Cash Flow
                                                                2. Entrepreneurship/Innovation
                                                                  1. entrepreneur
                                                                    1. Lean start-up
                                                                      1. Banana paper Company
                                                                      2. Arc Iniitiative
                                                                    2. Financial Markets
                                                                      1. Initial Public Offering
                                                                      2. Management Accounting
                                                                        2. Business Ethics
                                                                          1. Social Responsibility
                                                                            1. Friedman
                                                                              1. Freeman
                                                                                2. Organizations
                                                                                  1. Culture
                                                                                    1. Human Resources
                                                                                      1. Core Moral Values
                                                                                        2. Structure

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