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The Boston Matrix

Description

Mind Map on The Boston Matrix, created by Alistair Walker on 17/04/2013.
Alistair Walker
Mind Map by Alistair Walker, updated more than 1 year ago
Alistair Walker
Created by Alistair Walker over 12 years ago
121
2
0

Resource summary

The Boston Matrix
  1. Dogs
    1. Low Growth rate
      1. Small Market share
        1. No Longer Profitable
          1. Should be dropped
          2. Question Marks
            1. High growth rate
              1. Small market share
                1. Cash injection necessary to maintain/ increase market share
                  1. Need to become STARS
                    1. If all others cannot be done needs to be phased out
                    2. Stars
                      1. High Growth rate
                        1. High Market Share
                          1. Turn Into cash cows
                          2. Cash cows
                            1. Low Growth rate
                              1. High Market share
                                1. Very Successful and profitable
                                  1. 'Milked' to supply cash for others
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