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Week 8: Broadcast Media/Print Media/Support Media

Description

Law Quiz on Week 8: Broadcast Media/Print Media/Support Media, created by Dean Audicho on 14/10/2017.
Dean Audicho
Quiz by Dean Audicho, updated more than 1 year ago
Dean Audicho
Created by Dean Audicho almost 8 years ago
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Resource summary

Question 1

Question
Broadcast media includes;
Answer
  • TV
  • Internet
  • Newspaper
  • Radio

Question 2

Question
Print media includes;
Answer
  • TV
  • Newspaper
  • Internet
  • Magazines
  • Radio

Question 3

Question
The similarities between radio and TV include;
Answer
  • Are time oriented media
  • Are sold in time segments
  • Have some network affiliates
  • Have some independents
  • Use the public airway
  • Are regulated
  • Are externally paced media
  • Are passive, low-involvement
  • Both are internet based

Question 4

Question
'Time-shifting' is when someone records live TV and watches it at a later time
Answer
  • True
  • False

Question 5

Question
Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
Answer
  • paid
  • non-paid

Question 6

Question
Benefits of using TV to advertise include;
Answer
  • facilitates creativity and impact
  • people are more likely to buy something that has been advertised on TV
  • Improves coverage and cost effectiveness
  • promotes captivity and attention
  • Increases Selectivity and flexibility
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