11842513
Description
Flashcards by Sonam Bhuka, updated more than 1 year ago
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Created by Sonam Bhuka
almost 8 years ago
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| Question | Answer |
| PEST? | Analysis of the business environment; stands for political, economic, social and technological factors |
| marketing mix? | another name for the well-known four "P"s.; product, price, place and promotion |
| Whats the total product offer | a term used by marketers to reinforce the diversity of elements that make up a product, eg value-for-money, brand name, image |
| secondary data? | information that is already available, eg company's sales figures or reports from governments |
| primary data? | data which is collected for the first time, can either be quantitative or qualitative information |
| Ethnography? | = Völkerkunde: studying people's behaviour in natural environments |
| What's a focus group? | a small group of consumers who sit in a room and discuss a variety of pre-defined topics. a way of collecting primary data |
| B2B B2C B2G | industrial products; consumer products; products for use in hospitals, schools, for example |
| cost-based pricing? | add a specific percentage ( = markup) to the base cost to give the selling price |
| breakeven analysis? | determining the minimum sales volume that covers all the costs. from then on, the product starts to make profits |
| profitability? | maximizing revenue and minimizing costs |
| market share? | your percentage of the market |
| product line? | group of related products that are physically similar or intended for the same market |
| expense items? | = Aufwandsposten |
| product life cycle | stages a product passes in its "life"; consists of introduction, growth, maturity, and decline |
| USP | unique selling point; something that makes a product special or different from others |
| Quotation | = Offerte, Kostenvoranschlag: a fixed price that someone will charge you, often showing different items in detail |
| inflated | überhöht, aufgeblasen |
| to corner | in die Enge treiben |
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